Mat Release Cost Comparison: NewsUSA vs. Other Vendors
More Placements. Better Reach. Competitive Pricing.
NewsUSA delivers the strongest placement guarantee and broadest reach of any major mat release service — at a lower cost than competitors.
Visual Concept: Pricing comparison chart showing NewsUSA highlighted in gold vs. other vendors (Brandpoint, StatePoint, NAPS, Family Features).
Cost Comparison Overview
When choosing a syndicated feature or mat release service, cost alone isn’t enough. What matters is cost per verified placement and true national reach.
Many vendors highlight “impressions” or “exclusive” partner claims — but the actual number of verified placementsoften tells a different story. NewsUSA leads the market with a 2,500+ guaranteed placement minimum at a competitive $5,500 price point.
| Vendor | Cost | Guaranteed / Avg Placements | Claimed Reach | Key Notes |
|---|---|---|---|---|
| NewsUSA | $5,500 | 2,500–2,800 | 170M | Most placements of any major vendor. Full feature story placement on home pages of 259 news sites under exclusive contract. |
| Brandpoint | $6,325 | 800–1,000 | 160M | Exclusive with 10 sites only, ignores most top 100 cities. |
| StatePoint | $3,995 | 1,000–1,200 | 150M | Headline front page but not full article placement. |
| NAPS | $5,500 | 2,000 | 100+ print | Placement claims rely on clip multipliers, not actual verified placements. |
| Family Features | $3,895* | 1,200 | 200M | Most numbers come from buried PR wire content. |
*New business promotional rate; otherwise $4,395.
Quick takeaway:
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Lowest cost per verified placement: NewsUSA -
Widest guaranteed distribution: NewsUSA (top 100 U.S. cities + 2,500+ placements) -
Most transparent reporting: NewsUSA (via NewsFLOW)
Why the Numbers Matter
01
Placements vs. Reach Claims
Some vendors inflate numbers using clip multipliers. For example, NAPS often counts a single clipping as multiple placements. NewsUSA provides actual verified placements, not projections.
02
Exclusive Content Placement
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NewsUSA is the only vendor with full feature story placement on the home pages of 259 news sites under exclusive contract.
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Competitors like Brandpoint offer exclusives with only 10 sites, skipping most top 100 U.S. cities.
03
Distribution Quality
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Family Features and others rely heavily on PR wire dumps, where your content is buried alongside thousands of other releases.
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NewsUSA syndicates editorial content that appears as stories, not paid placements or buried press items.
Cost Efficiency Breakdown
| Vendor | Cost | Guaranteed Placements | Cost per Placement (approx.) |
|---|---|---|---|
| NewsUSA | $5,500 | 2,500 | $2.20 |
| Brandpoint | $6,325 | 800 | $7.91 |
| StatePoint | $3,995 | 1,000 | $4.00 |
| NAPS | $5,500 | 2,000 (claimed) | $2.75 |
| Family Features | $3,895 | 1,200 | $3.24 |
Final Takeaway
When evaluating mat release vendors, placement guarantees and reporting transparency matter more than headline reach numbers.
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NewsUSA delivers the most verified placements at the lowest cost. -
Competitors may offer lower entry pricing, but they rely on inflated or less transparent reporting. -
With exclusive distribution agreements and comprehensive reporting, NewsUSA provides real coverage, not projections.
