About NewsUSA
America’s Largest Content Syndication Network Since 1987
Our Story
Founded in 1987 by Rick Smith, NewsUSA was built on a simple but powerful idea: brands deserve guaranteed media placement — not just distribution with hope.
For nearly four decades, NewsUSA has operated as America’s largest content syndication network, placing professionally written brand stories on 2,500+ news sites reaching more than 170 million monthly readers across all 50 states. Headquartered in Falls Church, Virginia, the company has served over 32,000 clients nationwide, helping organizations combine the credibility of earned media with the predictability of paid placement.
From its early days pioneering the mat release format to becoming the gold standard in guaranteed brand story placement on news sites, NewsUSA has consistently refined a system that delivers measurable engagement and national visibility.
What We Do
NewsUSA provides guaranteed content syndication services through a structured network of newspaper and digital news partners.
Our core services include:
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Mat release distribution with guaranteed placement
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Journalist-written brand stories in Associated Press format
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Nationwide syndication across 2,500+ news sites
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Marquee press placements in high-authority publications
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TV and radio interview placement
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Spanish-language syndication
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Transparent flat-rate pricing
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100% satisfaction guarantee
Every campaign is designed to blend seamlessly into trusted news environments while delivering measurable engagement and brand credibility.
The NewsUSA Difference
Unlike traditional press release distribution, which relies on voluntary pickup, NewsUSA guarantees placement for every campaign.
Our mat releases are written as educational feature articles that happen to integrate brand messaging. Editors publish them because they provide value to readers — not because they are promotional announcements.
Each story is:
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Written by experienced journalists
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Formatted in AP style
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Optimized for reader engagement
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Placed across all 50 states
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Backed by guaranteed distribution
This structured model has allowed NewsUSA to become the most established content syndication service in the United States.
Proven Results for Over 32,000 Clients
Since 1987, NewsUSA has helped consumer brands, nonprofits, government agencies, and national organizations expand their visibility through guaranteed media placements.
Notable outcomes include:
Marine Toys for Tots
Through sustained content syndication, Toys for Tots increased revenue by $243 million annually — an 86% increase over five years.
Cold-Eeze
Consistent monthly syndication helped grow Cold-Eeze from startup phase to more than $50 million in revenue.
In addition to long-term revenue impact, recent campaigns have produced:
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4,147 engaged views (460% of guarantee)
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6,342 clicks (181% of guarantee)
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1.7 million impressions
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4 minutes 38 seconds average time on site
These results demonstrate that guaranteed media placement can drive both visibility and measurable engagement.
The NewsUSA Difference
Unlike traditional press release distribution, which relies on voluntary pickup, NewsUSA guarantees placement for every campaign.
Our mat releases are written as educational feature articles that happen to integrate brand messaging. Editors publish them because they provide value to readers — not because they are promotional announcements.
Each story is:
-
Written by experienced journalists
-
Formatted in AP style
-
Optimized for reader engagement
-
Placed across all 50 states
-
Backed by guaranteed distribution
This structured model has allowed NewsUSA to become the most established content syndication service in the United States.
Our Network
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NewsUSA’s content syndication network spans:
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2,500+ newspaper and digital news sites
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Coverage in all 50 states
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170 million cumulative monthly readers
The network includes daily newspapers, major metro outlets, television station websites, and trusted digital news properties.
For brands seeking additional authority, NewsUSA also offers marquee press placements in leading national publications.
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Leadership
Rick Smith has been in the storytelling and syndication business since 1980. After building early experience in news feature placement, he launched NewsUSA in 1987 to formalize a guaranteed distribution model that would give brands predictable access to trusted news environments.
Under his leadership, NewsUSA has grown into the longest-running and most established mat release distribution company in the United States.
Our Commitment
Every NewsUSA campaign is backed by a 100% satisfaction guarantee. If a client is not satisfied with their campaign, the next campaign is provided at no additional cost.
This commitment reflects nearly 40 years of confidence in a proven content syndication system that delivers consistent placement, transparent pricing, and measurable engagement.
Company Overview
Founded: 1987
Headquarters: Falls Church, Virginia
Clients Served: 32,000+
Guaranteed Placements: 2,500+ news sites per story
Reach: 170 million monthly readers
Service Model: Guaranteed content syndication and mat release distribution
The Bottom Line
NewsUSA is America’s largest content syndication network and the pioneer of guaranteed mat release distribution. For nearly four decades, we have helped brands secure predictable, national media placement with the credibility of earned media and the reliability of structured distribution.
If you are looking for guaranteed media placements, brand story placement on news sites, or a proven content syndication service with measurable results, NewsUSA delivers national visibility with confidence.