Mat Release Services
Guaranteed Nationwide Syndication NewsUSA
Unlock Guaranteed Media Placements with NewsUSA Mat Releases
What Are Mat Releases?
A mat release is not a typical press release. It’s a short, ready-to-publish news article written in AP style, usually between 400 and 600 words, that reads like a feature story rather than an announcement. Editors prefer them because they can drop them directly into print or digital layouts without editing or rewriting.
These stories are distributed to thousands of media outlets nationwide — newspapers, magazines, TV and radio websites, and online publications. The goal isn’t to shout your message like an ad; it’s to present it as a credible piece of editorial content that informs, educates, or inspires readers.
That’s what separates mat releases from standard press releases. Traditional press releases tend to sound promotional or corporate, often requiring journalists to rewrite them before publication. A mat release feels organic — as if a local reporter wrote it.
Here’s what makes a mat release powerful:
- Syndicated Nationwide: Distributed through NewsUSA’s verified network of online and print partners in all 50 states.
- Ideal for Visibility: Perfect for launching new products, promoting thought leadership, or increasing brand awareness through authentic storytelling.
- SEO-Optimized: Every story includes keyword optimization, backlinks, and metadata alignment for better Google News visibility and long-term search performance.
Mat Release vs. Traditional PR
Feature
- Tone & Style
- Editor Pickup
- Distribution Reach
- SEO Impact
- Cost Efficiency
Mat Release
- AP-style, narrative, reader-friendly
- Extremely high — ready to publish
- 2,500+ outlets, both print & digital
- Optimized with backlinks
- Fixed price, guaranteed placements
Traditional Press Release
- Corporate, promotional
- Often requires rewriting
- Usually 50–100 outlets via wire
- Limited or none
- Pay-per-release with variable pickup
Our Mat Release Process
We’ve refined the process over decades so you can go from idea to nationwide visibility in days — not weeks.
Story Ideation
You don’t need to bring a finished concept. You bring your brand’s goal — awareness, credibility, product education — and our editorial team builds the story framework around it. We look for angles that would interest readers and fit into everyday news themes like lifestyle, technology, health, home improvement, or finance.
Our writers collaborate directly with you to find the news hook, define the message, and match it to the right distribution categories.
AP-Style Writing
Each mat release is written by a professional journalist, not a copywriter. That’s key. The tone follows Associated Press (AP) formatting, which aligns with what editors expect when pulling syndicated content. Sentences are crisp, paragraphs short, quotes balanced.
We include:
- A clear headline and subhead built for both print and digital use.
- A strong lead paragraph with a consumer-friendly angle.
- Optional quotes from brand representatives or experts.
- Links or source references that meet newsroom standards.
Approval & Revisions
You review the story draft. If something feels off — tone, data, phrasing — we adjust. There’s no limit on revisions. We only move forward when you’re 100% satisfied with the content and positioning.
Our writers understand nuance: some brands prefer a soft-sell approach, others want a data-driven or educational tone. Either way, we tune it precisely to fit your market.
Guaranteed Distribution
Once approved, your story goes live through NewsUSA’s syndication network — more than 2,500 verified outlets,
including:
- National news sites
- Regional and local newspapers
- Radio and TV station websites
- Specialty industry publications
- College and community news sources
Every placement is guaranteed. This isn’t theoretical reach — these are actual published placements verified through our NewsFLOW reporting system.
Track Results with NewsFLOW
You don’t need to bring a finished concept. You bring your brand’s goal — awareness, credibility, product education — and our editorial team builds the story framework around it. We look for angles that would interest readers and fit into everyday news themes like lifestyle, technology, health, home improvement, or finance.
Our writers collaborate directly with you to find the news hook, define the message, and match it to the right distribution categories.
You’ll see:
- Publication names
- URLs to live placements
- Geographic distribution maps
- Impression data by region
- College and community news sources
- PDF proof of print pickups
The reporting interface can integrate easily into your campaign dashboards or analytics workflow.
Pricing & Packages
Transparent pricing. No “call for quote” gimmicks. You know exactly what you’re getting.
01
Single Mat Release – $5,500
- Professional AP-style writing
- Guaranteed placement on 2,500+ outlets
- Full NewsFLOW reporting
- SEO keyword integration
- Email and phone support through publication
02
3-Story Bundle – $12,000
- Save 27% compared to individual pricing
- Use across different campaigns or clients
- Valid through 2025–2026
- Includes full reporting and SEO optimization for each story
Every package includes 100% satisfaction guarantee — if you’re not happy with the writing or coverage results, we redo it at no additional cost.
Mat Release Packages
Transparent pricing · Guaranteed placementsSingle Mat Release
Professional AP-style writing, guaranteed placement, and tracking.
- Written by professional journalists
- Guaranteed placement on 2,500+ outlets
- Full NewsFLOW reporting & tracking
3-Story Bundle
Three mat releases — save 27% vs single releases. Includes all guarantees and full reporting.
- Three AP-style feature stories
- Guaranteed placement for each release
- Comprehensive NewsFLOW reporting
Add-On: NewsFLOW Dashboard Access
Real-time visibility and reporting included with all packages.
- Live URLs and impressions data
- Geographic distribution tracking
- Printable proof of placements
Why Choose NewsUSA?
35+ Years of Industry Experience
Founded in 1987, NewsUSA pioneered the modern mat release model. Decades before SEO became a buzzword, we were helping national brands gain editorial visibility at scale. Our clients have included Fortune 500 corporations, PR agencies, nonprofits, and startups seeking mainstream recognition.
We’ve maintained consistent relationships with newsroom editors across the country — from major metro dailies to small-town weeklies — who rely on NewsUSA’s feeds for credible, ready-to-run content.
Nationwide Distribution Network
Coverage spans all 50 states, including the top 100 U.S. media markets. Whether you’re targeting a consumer audience in Los Angeles or local readers in Des Moines, your story reaches both through the same syndication stream.
Our network includes:
- Online versions of major TV affiliates
- Regional lifestyle and business publications
- Community and college newspapers
- Aggregated digital news partners for SEO amplification
Proven Results
Most NewsUSA stories average 2,500+ placements and over 50 million impressions within weeks. Clients frequently use our placement reports in investor decks, campaign recaps, or case studies because they show quantifiable earned media reach — not projections.
Example metrics from typical campaigns:
- Average Outlets: 2,700
- Average Unique Visitors per Month: 45M+
- Community and college newspapers
- SEO Value: Hundreds of organic backlinks
- Google News Indexing: Often within 48 hours of release
Transparent Reporting
We don’t send vague “coverage summaries.” You receive detailed proof of performance — real URLs, publication screenshots, and geographic distribution maps.The NewsFLOW Dashboard gives you visibility at every stage: writing, approval, distribution, and post-launch tracking.
Editorial Quality That Builds Trust
Our stories are designed to fit seamlessly into legitimate news environments. They’re informative, objective, and reader-first, written by U.S. journalists who understand newsroom expectations.
This level of editorial integrity helps brands earn trust and credibility in a way display ads or paid advertorials rarely achieve.
Client Testimonial
“Our company reached more than 50 million readers effortlessly with NewsUSA’s mat release program. The reporting was clear, the story looked professional, and we saw measurable inbound interest.”
Frequently Asked Questions
What makes NewsUSA’s mat release different from paid advertorials?
Advertorials are one-off paid placements with disclosure tags (“sponsored content”). A mat release appears as an editorial feature, distributed to multiple outlets that voluntarily publish it — giving it stronger organic credibility.
Can I choose which outlets publish my story?
Mat releases are syndicated through a fixed network. You can’t pick specific publications, but you’ll reach thousands of editors who actively publish NewsUSA content.
Can I include backlinks to my website?
Yes. We include a single link, formatted to meet Google News and editorial standards.
What industries benefit most?
Health, consumer products, finance, education, travel, home improvement, and technology — but nearly any brand can use this format to extend reach.
How soon will I see results?
Most stories are live within 5–10 business days after approval, with placements continuing to appear for weeks.
Nationwide Distribution Network
Related Services
Expand your media footprint with complementary NewsUSA offerings:
NewsFLOW Reporting – Real-time tracking and analytics for all placements.
Syndicated Feature Stories – Long-form editorial storytelling built for brand authority.