We invest in-kind publicity services to scale your revenues, raise capital and build value in your brand and your company
How a Pre-Revenue Single Product Company Scaled
to $50+ Million and Went Public on
NASDAQ
The Story of Cold-Eeze and Guy Quigley
Cold-Eeze is a zinc lozenge that reduces the duration of the common cold, scaled by Guy Quigley of Quigley Corp (later renamed ProPhase Labs (PRPH)) with the exit of Guy Quigley. Guy was struggling to close a $300K private placement when he called News USA for help. With limited cash, he made a unique proposal.
A Bold Proposal
For year one, payment would be half in founder shares and half cash in installments.
He wanted massive nationwide media coverage, and the solution agreed upon was a series of 12 syndicated feature stories, where he approved the copy, and they would be placed nationwide every month, guaranteed.
After the first year, these monthly syndicated stories continued for 15 more years, every month, until Guy Quigley retired.
After year one, Guy paid us each year in advance as the stock was no longer issued for services, with $20 million in the bank.
How Nationwide Coverage Drove Retail Sales
Having feature stories where readers nationwide could read and take those articles to their local retailer often forced retailers to place additional orders, display the product, and even showcase the article in their section.
The reprints of the articles were shared by region with the sales teams, who would include them in their pitch that because media was running in their respective geographies, they should be ready with extra supply.
Trade Shows and Retail Impact
Taking blow-ups of this coverage to trade shows and having proof of placements running in whatever state the prospect was from showed the popularity of the product with retail customers and that it would continue monthly—pushing even more sales to stock up.
- Massive retail expansion across the U.S
- Steady investor inflow driving share price to $24
- Brand revenue surpassing $50 million
Every story placement built brand trust, created urgency for retailers, and attracted a steady wave of investors.
The Power of Consistency
The cumulative effect of a series of feature stories every month nationwide built up trust in the brand and also got a steady flow of small investors buying the stock, which became a tsunami climbing to $24 per share.
As Quigley expanded its product line and production, sales kept growing, the credibility of the brand grew, and News USA wrote the articles, placed the stories, and delivered proof of every placement.
The Takeaway
It all started with one phone call and a willingness to work with a creative founder.
Quigley used News USA syndicated stories to drive retail sales, brand trust, and build company value that led to his successful exit.
The equity helped align mutual interests for success.
“Working with NewsUSA, our features placed in top newspapers around the country…”
Bette Light
Light Years Ahead Public Relations for Rembrandt
“After 11 years of working with NEWSUSA
and their professional writing staff, we have only the highest praise for their abilities and ongoing results due to the extensive place- ment of their articles.”
Guy J. Quigley
Quigley Corporation Makers of Cold-EEZE
To scale your revenues, brand and company value send an email to ([email protected]) Rick Smith
Include:
- Your investor deck
- Amount of cash you have raised (Min. $100K)
- Linked in profile of all full time team members
- Secure funding through introductions
- Through enhancing the investor pitch
- Get revenue partnerships through our team’s connections
- Media support to drive sales and brand credibility
- Advisory on numerous issues of scaling a company
- Announce credibility of our backing
