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Mastering MAT Release Distribution: Essential Tips for Maximum Media Placement

August 20, 2024 No Comments

In this competitive media age, it can really be tough when trying to make sure your content stands out. Media Advisory and Tip (MAT) releases are an effective way of achieving extensive media coverage for brands. However, to get the most out of it, best practice distribution rules should be followed. Below are some key tips to improve your MAT release strategy. Understanding MAT Releases MAT releases are pre-written articles that can be published as is by media outlets. They offer a inexpensive way to guarantee presence in print or online publications. These releases generally contain advice, tips or insights relevant to the readership of the publication. Important Tips for Effective Distribution of a MAT Release Know Your Product: Know Your Product well enough that allows for content to be created that is not only highly informative, but highly relevant as well and motivates people to want to learn more about your product or service. Content creation for the highest attainable level: Quality is what matters. Consequently a mat release should be created in such a way that is well written and engaging. Use an Established Roadmap: Complying with a format that the editor likes will increase your chances of being published. With a strong headline, attention-grabbing lead and organized body content consisting of subheads and bullet points for easy scanning through the text. Take Advantage of Distribution Services: One example involves using reputable distribution channels such as NewsUSA which does MAGT releases on behalf of companies.These firms have established relationships with many publications hence ensuring that you get the right exposure for your MAT release. Optimize for SEO: SEO optimization is done to ensure that your MAT release is SEO optimized. It is important to select a syndicator whose editorial staff is SEO trained and who can maximize that task. Insert Multimedia: Enhance an MAT release using high-resolution photo, infographic or video. This way it will be more likable and shareable across more media channels thus increasing chances of being picked up by them. Monitoring and Analyzing the Results: After distributing your MAT release, monitor how it has performed. Some things you could look at include publication rates, audience reach, engagement levels among others that are used for evaluating how effective an MAT release was. The information from these measures can help when planning future releases Conclusion In order to distribute MAT releases more effectively, it is important to think about the quality of the content produced, knowing your target audience (again, referring to demographics implies we can provide that data) and using effective distribution channels. These ideas will help you gain as much media coverage as possible for your brand and make it visible in the market resulting in achieving marketing objectives. One way of getting better at promoting NewsUSA is through producing stories that have an interesting appeal to readers and understanding how newsrooms operate. Please take up these approaches such that each time you release a press statement, it captures the attention of journalists and their clients.Thanks for all your distributions!

What Are 5 Reasons They Say They Buy From Us?

August 20, 2024 No Comments

When it comes to choosing a service provider, five major factors constantly emerge from our clients that make them choose us. These things separate us from the rest of the industry and they include; speedy turnaround as well as exhaustive placement reports. Allow us to expound on these causes to comprehend why their desires are entrusted with us. 1. Quick Turnaround Time is money in today’s dynamic world. Our customers appreciate our dedication to quick delivery times that do not compromise quality. We appreciate the immediacy of situations like last-minute press releases or timely marketing campaigns and we make certain our customers receive their content without delay for such purposes. Meeting tight deadlines is possible through our efficient processes and dedicated team, enabling our clients beat the competition. 2. Quality of Writing We don’t bargain with quality, and this determination has been lauded by the people who hire us! With highly skilled writers and editors at hand, we work hard to create informative, captivating pieces tailored to fit specific requirements of our customers. Through high standards, such as SEO-focused articles or creative copywriting, we ensure that our customers get content that resonates with their audience while also driving results. 3. Highest Minimum Placement Guarantee Our customers believe in us and our maximum minimal placement assurance supports this confidence. We help them get a specified number of placements for the content so that their message can reach a wider and targeted audience. This has given our clients more trust because they know we will give them something real hence making us dependable partners for their marketing efforts as well as public relations. 4. Comprehensive Placement Reports Service, which is central to our brand, is characterized by transparency and accountability. Our clients receive comprehensive placement reports that indicate where their content has been published and how far it has traveled. Inclusion of statistics in these informative reports helps clients track achievements of their campaigns. By being updated about everything concerning the business, we enable our clients to make data-driven decisions, thus enabling them to improve on their strategies. 5. Spanish Language and Radio Mats It is our ability to be versatile enough to cater for heterogeneous audiences that makes us different from others in the industry. We also offer content services in Spanish apart from English which means that our client’s target audience will now include the growing Spanish speaking market segments. Another unique offering is our radio mats service which provides ready-to-air audio content for radio stations. Because of its flexibility, our clients are able to interact with other channels apart from one; a factor that improves overall marketing endeavors. Conclusion These are just some of the reasons that our clients choose to do business with us: Shortest Turnaround Time, Best Writing Quality, Higher Minimum Placement Guarantee, Comprehensive Placement Reports and Spanish Language and Radio Mats. Our main aim is to provide premium results and services while meeting professionalism and excellence in the needs of our customers. If you need a partner who can give you these benefits among others, then we are here to ensure that your goals are achieved.

How to Make the Most of a Mat Release

August 20, 2024 No Comments

In the contemporary world of rapid digitalization, it is difficult to reach out to the right people with one’s message. A unique and efficient way of accomplishing this is by publishing a mat release that can be used by companies, non-profits and members of the public alike. Mat releases, also known as “matte releases,” refer to pre-formatted articles that are meant for publication in newspapers, magazines and online platforms. This tool is particularly useful for those who want to widely distribute their messages without incurring high costs of traditional advertising. However, how can you make sure that a mat release works best for you? Below you will find a detailed guide. 1. Know Your Audience For any effective mat release, identifying who your target readership is becomes an essential element before starting writing it. Are these tech-savvy millennials or eco-friendly shoppers or perhaps busy moms and dads? Understanding your audience allows adjusting your message in order to match it with their interests and needs. 2. Craft a Compelling Story A successful mat release is one that tells an interesting story which captivates readers’ attention. Instead of drafting dry promotional pieces ensure you have content that adds value. Reflect on what problem your product/service solves and how it can be helpful to the reader. Make use of catchy headings as well as strong opening paragraphs for attracting audience’s attention. 3. Optimize for SEO Despite their primary aim being print media, many publications also put their content online. For greater impact make your release search engine friendly such as using key words and phrases that relate to the topic matter, meta descriptions among others so that people can find and share it easily on social media. 4. Include High-Quality Visuals A picture is worth a thousand words – this saying is true for mat releases too. Good-quality pictures, infographics or videos can enrich your story and make it more appealing to editors and readers alike. Ensure that you have images are related to the information provided and of high quality. 5. Provide Clear Calls to Action What do you want your readers to do after reading your mat release? Whether it’s directing them to your website, signing up for a newsletter, or making an order, ensure that the call-to-action (CTA) is explicit and captivating. When possible include direct links so that readers can move forward with ease. 6. Utilize Distribution Services Use distribution services from NewsUSA in order to broaden the scope of the audience of the mat release as much as possible. We have extensive contacts with publishers from various sectors both print and online publication materials. Hence increasing chances of getting published by different outlets providing comprehensive reach across print media channels as well as digital marketing platforms like blogs. 7. Measure and Analyze Results In order to evaluate your mat press, it is vital that the performance of the press release is measured. Use tools for analytics to determine where and how many times your press release has been picked up. Keep an eye on website traffic, engagement rates as well as any rise in sales or inquiries. You will be able to understand how effective your mat releases are by use of these statistics hence improving them for future campaigns. 8. Build Relationships with Editors When you build relationships with editors, it can increase the likelihood that you get your mat release published. Be professional, polite, and timely in all correspondence. Consistently providing high-quality, relevant content can help establish a credible reputation and make you a reliable source for future releases. 9. Repurpose Your Content Do not let your mat release be just one-time thing therefore repurpose it across other platforms such as websites, blogs and social media channels. Therefore, this helps maintain consistent messaging throughout various networks while maximizing value from the given material. 10. Stay Updated with Trends The landscape of media keeps changing regularly so keep yourself updated with new trends and what both readers and editors prefer most . This will enable you to produce timely and engaging mat releases that are not only relevant but also timeless in nature. Conclusion In your marketing arsenal, a well-done mat release can be a powerful instrument that enables you to reach out to many people cheaply. It is important for you to understand the needs of your target audience, tell an interesting story, optimize it using SEO and make use of the best imagery so as to get value from mat release. To ensure that your message does not go unnoticed, utilize distribution services, measure results, build relationships with editors, repurpose content and read about new trends. When these strategies are applied correctly, you will be able to exploit Mat Release’s full potential as well as make a significant impact on your target audience.

The Benefits of Content Syndication: Amplifying Your Brand’s Reach and Impact

August 20, 2024 No Comments

In today’s crowded digital landscape, simply creating great content isn’t enough. To truly maximize your return on investment (ROI), you need to ensure that your content reaches the target audience. This is where content syndication comes into play. By republishing your content on high-authority platforms, you can enhance your brand’s visibility, credibility, and overall marketing success. Let’s explore the numerous benefits of content syndication and why it should be a key strategy in your content marketing arsenal. Exposure to Your Target Audience One of the primary benefits of content syndication is the exposure it offers to your target audience. By syndicating your content, you place your brand in front of potential customers who may not have discovered you otherwise. Syndication websites often have substantial followings on social media, offering you a chance to tap into these audiences and potentially create a viral effect. This increased exposure is crucial for building brand awareness and attracting new visitors to your website. SEO Boost Content syndication, when done correctly, can significantly improve your search engine optimization (SEO) efforts. Republishing your content on reputable sites provides quality backlinks to your website, which is a critical factor in improving your site’s search engine rankings. Additionally, you often have control over the anchor text in these links, allowing you to optimize for specific keywords. This not only boosts your SEO but also enhances your website’s authority in your industry. Lead Generation As your content reaches a broader audience through syndication, the chances of attracting qualified leads increase. By meeting your target audience where they already are—on platforms they trust—you can offer them valuable information that addresses their needs. This can lead to an expansion of your lead pool, as more people who are interested in what you offer discover your brand. Ultimately, content syndication can become a powerful tool for lead generation and customer acquisition. Implicit Promotion While overtly promotional content may not be well-received on syndication platforms, there are subtle ways to promote your brand. For instance, you can include links to your website or social media profiles in your author bio. You can also incorporate a call-to-action within the content itself, encouraging readers to learn more about your products or services. These tactics allow you to promote your brand without coming across as too salesy, which can be a turn-off for some audiences. Enhancing Brand Reputation Publishing your content on well-established, high-authority sites positions your brand as a thought leader in your industry. When your content appears alongside that of other reputable sources, it enhances your brand’s credibility. If your audience perceives you as a reliable and knowledgeable source, they are more likely to trust your products or services. This improved brand reputation can lead to increased customer loyalty and higher conversion rates. Businesses that emphasize content production are 13 times more likely to generate a positive return on investment. Because there are so many businesses using content marketing to attract traffic to their websites, you need to develop standout content. Even with the most optimized SEO and authoritative content, neglecting to promote your content can hold your business back. Magnify ROI from Demand Generation Campaigns Content syndication can also magnify the ROI from your demand generation campaigns. By republishing your content across multiple platforms, you can reach a wider audience, leading to more interactions and conversions. The additional exposure from syndication can breathe new life into your campaigns, ensuring that your content continues to generate interest and drive results long after its initial publication. Strengthening Domain Authority Improving your domain authority is another key benefit of content syndication. When your content is shared on reputable sites, the backlinks generated contribute to your website’s domain authority. This, in turn, enhances your website’s SEO, making it easier for potential customers to find you through search engines. A strong domain authority is a valuable asset in today’s competitive online marketplace. Increasing Volume of Target Personas Syndicating your content allows you to reach different segments of your target audience across various platforms. By tailoring your content to the specific interests of these segments, you can attract a larger volume of target personas. This increased reach not only drives more traffic to your website but also helps you build a more diverse and engaged audience. Upturning Omnichannel Referral Traffic Content syndication contributes to an upturn in omnichannel referral traffic. As your content is published across various platforms, you can expect to see an increase in referral traffic from these sources. This diversified traffic stream is valuable as it reduces reliance on any single channel, ensuring a steady flow of visitors to your site from multiple directions. Strengthening Brand Equity Finally, content syndication plays a crucial role in strengthening your brand equity. As your content is featured on authoritative platforms, your brand becomes more recognizable and trusted. This increased brand equity can lead to greater customer loyalty, higher perceived value of your products or services, and ultimately, long-term business success. Why Content Syndication Works Content syndication works because it aligns with the way modern consumers engage with content. Traditional advertising is often viewed as intrusive, while content marketing, particularly when syndicated, offers value to the audience. By sharing your content across multiple platforms, you can: Boost Brand Awareness: Reach a larger audience and make your brand more recognizable. Position Yourself as an Expert: Establish your brand as a thought leader in your industry. Drive Traffic to Your Site: Attract new visitors who are interested in your content. Generate Real Engagement: Encourage meaningful interactions with your audience. Feed Social Media Profiles: Provide fresh content for your social media channels. Reach Different Audiences: Tap into various demographics and market segments. In conclusion, content syndication is a powerful strategy that can significantly enhance your brand’s reach, reputation, and ROI. By leveraging the benefits of content syndication, you can ensure that your content not only reaches a broader audience but also drives meaningful results for your business.

Boost Your Reach with Radio: Convert Your Mat Release to a Scripted, Pre-Recorded Segment

July 25, 2024 No Comments

Digital marketing landscape is constantly changing and to be ahead of others, you should not rely only on a single platform for reaching your target audience. Although social media, blogs and video content form the major part of this area, radio has consistently shown its worth. At NewsUSA, we offer a unique opportunity to amplify your message by converting your mat release into a scripted, professionally pre-recorded segment guaranteed to air on over 600 local radio stations across the country. Here’s how to accomplish this and make an impact with radio. The Power of Radio Despite digitalization, radio still has wide coverage and therefore remains effective for reaching many people. According to Nielsen Media Research data, every week 92% of adults in America listen to a radio station. Such reach makes it suitable for companies seeking brand recognition as well as connection with varied demographics. Therefore from millions who will receive it while turning your mat release into a broadcast you are able to connect with such audiences. The Mat Release Advantage A mat release is a valuable content marketing tool usually used for print media and provides readers with informative as well as engaging articles. NewsUSA, however, takes your mat release into a different level by turning it into a radio-ready format. As such, this process encompasses scripting your content to suit the latter medium so that it retains its initial form but is optimized for audio diets. Professional Pre-Recording One of our prime offers involves professional pre recording of your radio segment. The team consists of experienced voice artists and sound engineers who work together to produce a refined recording that captures the tone and message of your brand. With this professional touch, your segment will always stand out in the minds of listeners. Guaranteed Airings By selecting NewsUSA as your preferred choice, you gain from our wide network of local radio stations across the country. Our pre-recorded segment is guaranteed to play on over 600 stations which is an unprecedented reach for you. This guarantee ensures there are no doubts when using radio for marketing purposes since it helps you focus on other areas about running business while knowing that everyone is hearing your message loudly being communicated. Benefits of Radio Marketing Increased Reach: Your message will be heard by a wide range of listeners as it is guaranteed to air over 600 times, hence enhancing brand awareness. Cost Effective: When compared to other advertising forms, radio comes cheaper while providing higher returns on investments. Therefore, spending for NewsUSA’s radio marketing ensures that you will get great mileage without burning a hole in your pockets. Credibility and Trust: People who listen to radios for long have a tendency of building trust and loyalty towards their favorite stations or hosts. This reputation is enhanced when one segment airs among such reliable platforms. Engaging Content: Audio content has a special way of captivating listeners through stories and style thereby making the intended information more relatable and impactful. How to Get Started Starting up with NewsUSA’s radio service is not difficult at all. Below is a guide that could help increase your radio coverage: Send in Your Mat Release: Forward your mat release material so that we can scrutinize it before converting it into audio formats. Script Creation: Our experts will produce a script for radio that is friendly to the ear and based on your mat release, maintaining the key points and overall message. Professional Recording: We will have voice actors with expertise record it in our high quality audio studios so as to realize a polished final product. Distribution and Airing: This pre-recorded segment will be distributed to more than six hundred local radio stations we are affiliated with across the country which guarantees wide airplay. Track and Measure: We provide you with detailed reports on where and when your segment aired, so as to enable you to determine how effective your radio marketing has been. Conclusion Including radio in your marketing mix gives it an opportunity of having access to a vast engaged audience. By transforming your mat release into a scripted, professionally pre-recorded segment with NewsUSA, you ensure that the audience hears it nationwide thus extending your brand’s influence across America. To know more about our services for elevating business development and promoting sales using radios reach us now. Start here at NewsUSA.

Meet your Client deliverables in under a week?

July 17, 2024 No Comments

In the dynamic world of digital marketing, coming up with results for your KPIs in less than a week until reporting might appear as very difficult. The pressure to show success and provide measurable results is overwhelming. However, applying the right strategies and tools will help you surpass the KPIs despite time constraints. Here’s how you can achieve that, with a focus on leveraging the services of News USA. Understanding KPIs and Their Importance KPIs are vital indicators that reflect on how well your marketing campaigns have done. They assist you to: Monitor progress Spot improvement areas Validate marketing spend Make sound decisions Typical examples of KPIs include web traffic, conversion rates, social media interaction and reach. Understanding which specific KPIs are applicable to your business or campaign is important because it helps align your efforts with the overall goals. Step 1: Review Your Current Strategy Before diving into new tactics, take a moment to review your current marketing strategy: Which campaigns are high-performing? What about those that need improvement? Where do we have immediate gaps? When these are identified, it will give more attention to what is important. It helps in the reallocation of resources towards high performing areas and making the necessary adjustments for underperforming campaigns. A fast audit as this one helps to lay a solid foundation for your final push. Step 2: Leverage High-Impact Services To rapidly increase your KPIs, think about using services that promise immediate and significant results. That’s where News USA comes in. Why Choose News USA? 2,500+ Placements Guaranteed: There is no other service like News USA which offers placements on such a huge scale. Your content will get exposure like none other due to over 2,500 placements guaranteed. Such wide distribution ensures that your message gets to many people thereby considerably improving your visibility. Nationwide Reach: To ensure that your message reaches a wide and diverse audience, News USA has spread across all the 50 states and top 100 US cities. This kind of extensive reach allows you to effectively target both local and national markets hence giving more weight to your campaign. 190 Million+ Reach: Through News USA syndication each story can be exposed to an audience of up to 190 million people. This extensive coverage could result in increased visibility and engagement metrics for you. In a short time frame, the ability to quickly connect with such a lot of people can greatly enhance your key performance indicators. Step 3: Create Magnetic Content Now that you have a great distributor like News USA, the next step is to create content which resonates with your target audience. Make sure your content is: Relevant: Address current issues or trends that are important to your audience. Engaging: Use interesting headlines, visuals and story telling techniques to get attention. Value-based: Give your audience valuable information, insights or solutions. SEO Optimized: Embed keywords and phrases for better search engine visibility of your posts. Quality content will receive more shares and interactions, thus extending its reach and impact too. Step 4: Monitor and Optimize in Real-Time Continuously monitor the performance of your distributed content. Track through analytics tools: Views Click-through rates Engagement Conversions Optimize for performance by making real-time adjustments, which lead to maximum gains. For instance, if a certain piece of content is doing extremely well; then consider boosting it using paid promotions. Conversely, if a given content underperforms, analyze the data behind it and make necessary improvements if any exist. Step 5: Report Your Success When reporting time comes around; compile this data in order to demonstrate what you achieved. Highlight: The placements number: When you have a vast amount of placements, it shows that you can reach far and wide. Geographical penetration: Illustrating how much of the country is covered and reaches key markets. Total Audience Reach: Focus on high levels of audience exposure such as 190 million+. Engagement and Conversion rates: Detailed figures about consumer engagement with your content and ultimate transformation to sales. To clearly evidence these metrics, use graphics like charts and tables so that they will make the report more appealing because visuals are always easier to understand than just plain text when used in combination with long writing sentences styles. Conclusion The right approach and partners can make it possible to meet your KPIs before the reporting due date of less than a week. For that reason, businesses should take advantage of services like News USA which provide high-impact results that boost the metrics quickly. If you can guarantee placements get news coverage throughout the country and have the largest audience possible, then you are definitely able to meet your KPIs confidently. Why People Buy from News USA: 2,500+ Placements Guaranteed: No other service guarantees such an enormous amount of exposure. All 50 States and Top 100 US Cities: Ensuring broad and diverse reach. 190 Million+ Reach per Syndicated Story: Unmatched audience exposure to boost your visibility and engagement. For more information on how News USA can help you achieve your marketing goals, visit News USA.

Why Mat Release Over Press Release?

July 4, 2024 No Comments

In public relations and content marketing, selecting the right strategy for delivering your message is crucial. Mat releases and press releases are two common approaches, each with several benefits. Nevertheless, mat releases provide distinct advantages that often make them the preferred option for businesses and organizations. It aims to reach as many people as possible. In this article, we will examine why you should consider a mat release over a press release. Runs As You Approved It The content on a mat release is published just as you submitted it or approved it. With such kind of control, you ensure that your message will be conveyed in its complete meaning with no distortions. While press releases can be edited by media organizations and journalists, among other parties, a mat release ensures that your work remains untampered with, thus retaining your initial ideas. Runs As Editorial Mat releases are intended to appear like editorial pieces that fit well into any publication’s regular articles and feature sections. This presentation style can further enhance credibility and reader engagement by making the content valuable information rather than straightforward promotional messages. Consequently, this kind of editorial approach most likely leads to greater readership and trust in what you convey. Runs When You Want It To In marketing and public relations, timing is vital; mat releases allow flexibility in when to publish. Whether you’re launching a new product, announcing a special event, or promoting a seasonal offer, mat releases allow you to set the optimal time for maximum impact. Runs in All 50 States of the USA Mat releases offer the broadest distribution channels, unlike all other means of putting out information about products or services. It mainly targets local customers only within their geographical locations, e.g., newspapers/radio adverts, etc … Thus, more customers can know about your products if they are published through mat releases by a media outlet that covers all the states in the US. This extensive reach is particularly beneficial for businesses looking to build brand awareness and reach a diverse, widespread audience. Runs With the Links You Provide Any digital marketing strategy should aim to drive traffic to your website and improve its online presence. In Mat releases, one can put specific links to their website or even other social media pages, making it easier for anyone who wants to search about your products or services. Such effectiveness can be used to propel SEO and enhance the generation of leads. Shutterstock.com Pictures Included Using pictorial content greatly enhances the interest generated and the effectiveness of your message. Mat releases incorporate professional images from Shutterstock.com, which increases the quality of your work. These pictures can help attract readers’ attention, better conveying supplements than texts alone. Story Ideas and Writing Included Coming up with great content may be difficult, especially if you are not seasoned in writing. Most mat release services offer story ideas and professional writing assistance, thus assuring that your information will be adequately written and targeted at the people you are aiming to communicate with most effectively. Such assistance will ensure that you do not spend much time and energy on it but still get a high-quality result. 100% Satisfaction Guarantee Included Faith in marketing is very important for every business today; therefore many mats release companies propose a 100% satisfaction guarantee to reassure clients about their investments. By doing so, it means that there is a commitment to the delivery of top-quality information that meets customers’ expectations. Evergreen Content vs. Time-Dated Announcements Mat releases, unlike event-driven press releases, can become irrelevant in a concise period. Mat releases are designed to be evergreen, implying that your content remains attractive and valuable over time. Hence, they continue to grab readers’ attention and arouse interest long after they were initially published. Lasting value is the hallmark of evergreen content, as it ensures a more prolonged impact. Total Reach and Value Reports with Screen Captures It’s important to be able to measure the success of your marketing activities so that you can know their impact and value. Complete reach and value reports, including screen captures of all placements, are typically provided by mat release services. These reports provide clarity into how well your campaign has done. This allows you to evaluate its effectiveness and, therefore, make informed choices concerning plans. Conclusion Both mat releases and press releases have their place in a comprehensive marketing strategy, although the exclusive advantages of mat releases mean it is a better choice for many companies. It can control your content while reaching nationwide through them and benefiting from professional writing and long-term appeal. Consequently, they are versatile as well as practical in sharing your message. Choosing the right content distribution strategy is something that we at NewsUSA understand. Our aim with the mat release services is to help you achieve your marketing goals by extending your reach and boosting credibility. Contact us today so that we can tell you more about how our top-notch mat release services can benefit your business. Visit newsusa.com for a detailed look at our entire suite of products, which will propel your content marketing endeavors to new heights.

How to Maximize the ROI of Your Content Marketing

May 8, 2024 No Comments

The traditional news industry business has been in a state of chaos for quite some time with the explosion of digital content, social media and blogs. We no longer need to wait for a news reporter to tell us the story. We now all have the ability to be story tellers and news purveyors. The hard part is leveraging that opportunity strategically and effectively, and in a way that is meaningful for our targeted audiences.

Spice up your content marketing calendar with unusual awareness days

May 8, 2024 No Comments

How is Meteor Watch Day on June 30 good for business? Seems like something that may pass you by (pun intended), but if you did marketing for a company that manufactures telescopes, binoculars or photography supplies, these are some stellar (ha!) marketing opportunities. Even Pluto Demoted Day (Aug.24) could be marketing-maximized by apps that help consumers view the night sky, or by travel destinations that are in regions known for night-sky viewing. (I’m looking at you, Death Valley!)

The Benefits of Using Content Marketing/Syndicated Content to Complement (and Expand the Reach of) a Press Release

May 8, 2024 No Comments

The options for media coverage can be confusing. This is especially true when it comes to press releases and MAT releases. A common question is “which is best?” It’s actually not a matter of one being better than the other. Both are great marketing tools but they serve different purposes.