Digital marketing landscape is constantly changing and to be ahead of others, you should not rely only on a single platform for reaching your target audience. Although social media, blogs and video content form the major part of this area, radio has consistently shown its worth. At NewsUSA, we offer a unique opportunity to amplify your message by converting your mat release into a scripted, professionally pre-recorded segment guaranteed to air on over 600 local radio stations across the country. Here’s how to accomplish this and make an impact with radio.

The Power of Radio

Despite digitalization, radio still has wide coverage and therefore remains effective for reaching many people. According to Nielsen Media Research data, every week 92% of adults in America listen to a radio station. Such reach makes it suitable for companies seeking brand recognition as well as connection with varied demographics. Therefore from millions who will receive it while turning your mat release into a broadcast you are able to connect with such audiences.

The Mat Release Advantage

A mat release is a valuable content marketing tool usually used for print media and provides readers with informative as well as engaging articles. NewsUSA, however, takes your mat release into a different level by turning it into a radio-ready format. As such, this process encompasses scripting your content to suit the latter medium so that it retains its initial form but is optimized for audio diets.

Professional Pre-Recording

One of our prime offers involves professional pre recording of your radio segment. The team consists of experienced voice artists and sound engineers who work together to produce a refined recording that captures the tone and message of your brand. With this professional touch, your segment will always stand out in the minds of listeners.

Guaranteed Airings

By selecting NewsUSA as your preferred choice, you gain from our wide network of local radio stations across the country. Our pre-recorded segment is guaranteed to play on over 600 stations which is an unprecedented reach for you. This guarantee ensures there are no doubts when using radio for marketing purposes since it helps you focus on other areas about running business while knowing that everyone is hearing your message loudly being communicated.

Benefits of Radio Marketing

1. Increased Reach: Your message will be heard by a wide range of listeners as it is guaranteed to air over 600 times, hence enhancing brand awareness.
2. Cost Effective: When compared to other advertising forms, radio comes cheaper while providing higher returns on investments. Therefore, spending for NewsUSA’s radio marketing ensures that you will get great mileage without burning a hole in your pockets.
3. Credibility and Trust: People who listen to radios for long have a tendency of building trust and loyalty towards their favorite stations or hosts. This reputation is enhanced when one segment airs among such reliable platforms.
4. Engaging Content: Audio content has a special way of captivating listeners through stories and style thereby making the intended information more relatable and impactful.

How to Get Started

Starting up with NewsUSA’s radio service is not difficult at all. Below is a guide that could help increase your radio coverage:

1. Send in Your Mat Release: Forward your mat release material so that we can scrutinize it before converting it into audio formats.
2. Script Creation: Our experts will produce a script for radio that is friendly to the ear and based on your mat release, maintaining the key points and overall message.
3. Professional Recording: We will have voice actors with expertise record it in our high quality audio studios so as to realize a polished final product.
4. Distribution and Airing: This pre-recorded segment will be distributed to more than six hundred local radio stations we are affiliated with across the country which guarantees wide airplay.
5. Track and Measure: We provide you with detailed reports on where and when your segment aired, so as to enable you to determine how effective your radio marketing has been.

Conclusion

Including radio in your marketing mix gives it an opportunity of having access to a vast engaged audience. By transforming your mat release into a scripted, professionally pre-recorded segment with NewsUSA, you ensure that the audience hears it nationwide thus extending your brand’s influence across America. To know more about our services for elevating business development and promoting sales using radios reach us now. Start here at NewsUSA.